Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain… Read more »

Gen Z has fallen out of touch with Black Friday marketing that fails to demonstrate a company’s sustainable practices, despite being the nation’s biggest consumers. The latest from student marketing platform Student Beans, the research suggests conscious and ethical brand communications have the most impact on younger generations. Despite this, Gen Z spends more than… Read more »

Over the past 18 months, the move to online retail has gathered remarkable pace. Our data from clients across the beauty, fashion, home & garden, and food & drink sectors shows that Q2 online retail sales were up a staggering 64% compared to the same time period in 2019. While easing lockdown restrictions may have… Read more »

Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for… Read more »