Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify content? You’re not alone. Last year saw an industry evolution from brand safety to brand suitability. Born from the need of more nuanced brand stewardship, this move was accelerated by a massive uptick… Read more »
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle the challenges you’re facing, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
2021 Speakers Include
Jordan Markowski
VP Digital
Edelman
01:20PM - Day 1
View Connecting with the Future – Marketing to Gen Z
Kate Gagnon
Associate Director, Brand Communications
OXO
09:00AM - Day 2
View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Amy Choi
Head of Brand Partnerships
ShopStyle Collective
09:50AM - Day 1
View The new influencers on the block: How to build effective brand relationships
Muriel Lotto
Global Head of Brand and Marketing
Western Union
09:00AM - Day 1
View OnDemand Panel: The Future of Digital Success
Mary Noel
Director of Business Development
DoSomething.org
12:00PM - Day 1
View The New Purpose Generation: How Gen Z is Raising The Stakes & What it Really Means for Brands
Lakesha Holloway
Senior CRM & Personalization Strategist
Atrium Health
12:30PM - Day 1
View How Atrium Health is Using Powerful AI to Personalize Patient Communications
Hailey Cassidy
Global Branding & Digital Marketing Leader
Americhem
12:30PM - Day 2
View The Future of B2B Marketing: Embracing Digital Change
Pearce Delisle
North American Manager, Content Solutions Consultants
10:30AM - Day 1
View The Evolving Role of Leaders & Brands on LinkedIn
Ashley Faus
Content Strategy Lead
Atlassian
01:50PM - Day 1
View Beyond the Editorial Calendar: New Rules of Content Strategy
Mike Grehan
CMO & Managing Partner
Acronym
09:00AM - Day 1
View OnDemand Panel: The Future of Digital Success
Martin Splitt
Developer Advocate
01:20PM - Day 1
View Core Web Vitals – What, Why & How?
Todd Anderman
President
Doing Things Media
01:00PM - Day 1
View The New CRM: Culturally Relevant Marketing … through Memes
Ben Silverstein
Founder
AdCoach
02:00PM - Day 2
View Measuring Success – Picking the right KPI for your digital ad campaigns
Karl Schneider
Vice President of Technology
Verticurl
12:20PM - Day 1
View The Symphony of Data and Technology – How Orchestration Delivers Customer Experience Harmony
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View Verticurl
Irada Dolloff
Digital Content and Marketing Manager
U.S. Chamber of Commerce Foundation
12:30PM - Day 2
View 3 Types of Content Silos to Break Down
Past Speakers
Analisa Dominic
Head of Marketing
Ericsson
12:00PM - Day 1
View The Power of Partnerships: Uniting Two Power Brands Together
Ben Barone-Nugent
Lead Content Designer
Netflix
09:30AM - Day 2
View Personalization: Experiences and Products That Do More For Your Customers
Cassie Barry Savage
Associate Director Digital Content Engagement
Nestlé Health Science
09:30AM - Day 2
View Connecting to the Modern Consumer: Digital Content Creation to Ignite & Invigorate
Alberto Hernandez
Chief Marketing Officer
Forto & Stur Drinks
11:40AM - Day 2
View Building “start-up mode” an Agile Digital Conversion Strategy … That works!
Will Cady
Chief Memeorologist
01:00PM - Day 1
View Community-Based Approach To Brand Strategy
02:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2019
Devin Hood
Director of Digital Marketing
Cisco
Jamie Kimmel
Research Lead
09:30AM - Day 2
View Personalization: Experiences and Products That Do More For Your Customers
Kate Hamill
Industry Manager
Disruptors Team, Facebook
Dace de la Foret
Director of Enterprise Social Media
Nationwide
09:00AM - Day 1
View How to Define & Maintain A Unique Brand Voice on Social
Nancy Briscoe
Sr. Manager, Audience Development, Global Brand Marketing
GE
10:00AM - Day 1
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Gallery
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Why marketing automation remains the missing piece of the optimisation jigsaw puzzle
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How marketers can ensure they’re not caught by another Australia-style Google crisis
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