A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending Consumers are thinking more critically about where… Read more »
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Latest Digital Marketing News & Industry Insights from MarketingTech News
65% of consumers say personalisation earns loyalty in 2023
READ MOREB2B social media marks huge growth with Tik Tok leading the pack
READ MOREMeltwater has published a report revealing that the importance of social media is increasing among organisations as a result of the global economic uncertainty. With brand awareness as a priority, more than half of the survey respondents (52%) stated that economic uncertainty has made social media a more important channel for their organisation. While Facebook… Read more »
A quarter of companies believe their web platforms stifle sales
READ MOREA quarter of respondents believe their company websites are costing them business. This is according to a cross-sector survey conducted by Danebury Research and sponsored by Umbraco. More than half of the survey participants said they need to extend website functionality by connecting to new technologies that enable analytics, personalisation and transactions. Almost a third (30%) report that… Read more »
Demand for mobile services booms, while consumer spend cools
READ MOREdata.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in… Read more »