It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes… Read more »

The Information Commissioner’s Office (ICO), the UK’s data watchdog, received a 60% rise in reports of nuisance calls, texts and emails in the first six months of 2021 compared to 2020. This is according to official figures analysed by legal firm Griffin Law. In the first half of 2021, the ICO recorded an average of… Read more »

CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%).  This is according to the latest Capgemini Research Institute report, ‘A new playbook for chief marketing officers: Why CMOs should enable real-time marketing to drive sustained growth’.  Despite the CMO’s new data-focused… Read more »

Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in… Read more »