As 44% of CMOs take on the challenge of mid-year budget cuts in 2020 – a direct result of the Covid-19 pandemic – a modern approach to brand building is needed. At its core, this approach is about tapping into the wealth of information already owned by your brand, more efficiently and to greater impact.… Read more »
1,000+ Attendees
2 Days of Content
5 Conference Tracks
40+ Speakers
30+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle the challenges you’re facing, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions.
This online event will be running on an application model to uphold the seniority of our #DMWF attendees.
Previous Speakers Include
×
Cassie Barry Savage
Associate Director Digital Content Engagement
Nestlé Health Science
09:30AM - Day 2
View Connecting to the Modern Consumer: Digital Content Creation to Ignite & Invigorate
Alberto Hernandez
Chief Marketing Officer
Forto & Stur Drinks
11:40AM - Day 2
View Building “start-up mode” an Agile Digital Conversion Strategy … That works!
Will Cady
Chief Memeorologist
01:00PM - Day 1
View Community-Based Approach To Brand Strategy
02:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2019
Devin Hood
Director of Digital Marketing
Cisco
Jamie Kimmel
Research Lead
09:30AM - Day 2
View Personalization: Experiences and Products That Do More For Your Customers
Kate Hamill
Industry Manager
Disruptors Team, Facebook
Dace de la Foret
Director of Enterprise Social Media
Nationwide
09:00AM - Day 1
View How to Define & Maintain A Unique Brand Voice on Social
Erin Silver
Head of Social Media
Volvo Car USA
02:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2019
Nancy Briscoe
Sr. Manager, Audience Development, Global Brand Marketing
GE
10:00AM - Day 1
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Guillaume Conteville
Senior Vice President, Global Digital Marketing
Mastercard
10:00AM - Day 2
View Panel: Future-proofing your Digital Team & Strategy
Ben Barone-Nugent
Lead Content Designer
Netflix
09:30AM - Day 2
View Personalization: Experiences and Products That Do More For Your Customers
Oshiya Savur
Sr. Director NA Marketing
Revlon
03:40PM - Day 1
View Brand Strategy in a Digital Age
Angelica Gustilo Ong
Digital & Social Manager - Global - Innovation
UNICEF
10:00AM - Day 1
View Panel: Examining Your Digital Marketing Strategy for 2019
Laura Karig
Senior Manager for Digital Medical Affairs
Pfizer
02:10PM - Day 2
View Panel: VOICE: A Must for your Marketing Strategy
Aurora Morales
Search Outreach Specialist
03:40PM - Day 1
View Best Practices for Securing Your Site
Eugene Santos
Head for Digital Content & Social Media Marketing US
ROYCE' Chocolate
05:20PM - Day 1
View Utilising Social Media to define your Brand Voice in International Markets
James Gregson
Head of Social Studios
LEGO Group
11:40AM - Day 2
View How LEGO Inspires The Builders of Tomorrow on Social
10:00AM - Day 2
View Panel: Future-proofing your Digital Team & Strategy
Lauren Castellanos
Executive Director of Global Architecture
Shiseido's Digital Center of Excellence
04:40PM - Day 1
View Panel: Growing a Culture of Innovation within Digital
John Hickey
Channel Marketing Manager
Castrol
12:00PM - Day 1
View Embracing VR to Connect with the Future Customer
Michelle Killebrew
VP, Head of Marketing
PwC New Ventures
12:10PM - Day 2
View Launching New Products and Transforming your CX Strategy
Stephen Murphy
SVP, USA
Beano Studios
12:00PM - Day 1
View Generation Alpha: Understanding the iPad generation – and How to Create Content For Them
04:40PM - Day 1
View Panel: Going Viral: Taking Storytelling to the Next Level
Todd Grossman
CEO Americas
Talkwalker
10:40AM - Day 1
View From Data to Insights: 3 Social Listening Strategies from Nestlé Waters
Lee Somerhalder
Digital Marketing & Strategy Manager
Yamaha Motor Corporation, USA
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Zeena Koda
Senior Director of Digital Marketing
Atlantic Records
09:00AM - Day 1
View Keeping Your Brand Relevant in the Digital World
Analisa Dominic
Head of Marketing
Ericsson
12:00PM - Day 1
View The Power of Partnerships: Uniting Two Power Brands Together
Matt Higgins
Head of Local Marketing
Lyft Bikes & Scooters
10:00AM - Day 1
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Patrick McCarthy
Senior Vice President and Head of Marketing
City National Bank
10:00AM - Day 1
View Panel: Examining Your Digital Marketing Strategy for 2019
Dina Fierro
Vice President, Global Digital Strategy + Social Engagement
NARS Cosmetics
02:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2019
Rachel Reed
Senior Innovation Manager
Meredith Corp (People Magazine, Entertainment Weekly)
02:10PM - Day 2
View Panel: VOICE: A Must for your Marketing Strategy
Haim Vaturi
Senior Partner Manager, Data Enterprise Solutions
09:00AM - Day 1
View Leveraging the World’s Largest Focus Group
Adam Greenberg
Sr. Global Product Partnerships Lead
Brandon Kaplan
CEO
Skilled Creative
Jonathan Pelosi
Head of Industry, Mobile Apps, Americas
Robert Monek
Executive Producer, Digital & Social Media
Disney ABC
10:00AM - Day 1
View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment
Claudia Sandino
Director of Social Media Marketing & Paid Social Strategy
Alibaba Group
01:30PM - Day 2
View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond
Nate Goldman
Head of Social Media
Medium
02:30PM - Day 1
View Panel: Future of Social: Essential Trends & Strategies for 2019
Vinny Squillace
Director of Digital & Social
T-Mobile,
11:40AM - Day 2
View Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways
Laura Price
Head of Marketing Technology
WW (formerly Weight Watchers)
09:30AM - Day 1
View Disrupting your Tech but not your Team
Meagan Suckling
Director of Strategic Partnerships
Shutterstock
09:30AM - Day 1
View Scaling Branded Content
02:30PM - Day 1
View Panel: The Future of Content Marketing & Customer Engagement Strategies
Charles Demarkles
Chief Marketing Officer
Cirrus-Nexus
01:30PM - Day 2
View Custom Building Tools To Meet Optimization & Reporting Needs On An Evolving Search Landscape
10:00AM - Day 2
View Panel: Future-proofing your Digital Team & Strategy
Mack Sovereign
SVP, Content & Strategy
WAVE
10:00AM - Day 1
View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment
Paulo Almeida
CEO & Founder
Clientscape
09:30AM - Day 1
View Track Sponsor Keynote – Clientscape
10:00AM - Day 1
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
Anindya Datta
CEO & Founder
Mobilewalla
09:30AM - Day 1
View Algorithm vs. Data: What every executive should know before implementing AI
Lorelei Orfeo
Director of Social Media
Prose
10:00AM - Day 1
View Panel: The Value of Creating a Customer-Centric Social Media Strategy
03:30PM - Day 1
View Panel: The Power of the Micro-Influencer, Building Relationships & Measuring Success
Ismael El-Qudsi
CEO
SocialPubli.com
10:40AM - Day 2
View #WeAreALLInfluencers: The Power of Micro-Influencers
Jennifer Verdon
Social Media Lead
Blue Buffalo Co
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Mark Wynohradnyk
Brand Director
Gravity Products
04:40PM - Day 1
View Panel: Going Viral: Taking Storytelling to the Next Level
Matt Rednor
CEO
Decoded
11:40AM - Day 2
View Embrace the Unexpected: How T-Mobile Harnessed the Power of Data to Reach Customers in New Ways
Evan Woods
Head of Growth
Ollie
02:30PM - Day 1
View Panel: Enhancing Customer Journeys: Digital, Data & Analytics
Kate Gagnon
Senior Digital Marketing Manager
OXO
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Ben Yehoshua
Global eCommerce Development & Marketing Manager
TWI Watches
10:00AM - Day 2
View Panel: Customers Loyalty: How to Improve Retention with Personalization & Digital Experiences
Mario Trubiano
Global Social Media & Marketing Lead
World Bank Group
01:30PM - Day 2
View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond
Angel Martinez
Senior Director of Marketing
Asylum Records | Warner Music Group
10:00AM - Day 1
View Panel: Examining Your Digital Marketing Strategy for 2019
Jonathan Yantz
Director, Search & Social
M&C Saatchi Performance
02:30PM - Day 1
View Panel: Enhancing Customer Journeys: Digital, Data & Analytics
Alina Dolgolenko
Head of Social Media
PADDLE8
10:00AM - Day 1
View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment
Pamela Kaupinen
Senior Vice President
HelloSociety
03:40PM - Day 1
View Inside/Influence
Jimmy Newson
Inbound Sales and Marketing Consultant
JimmyNewson.com - Hubspot Sales Partner
05:20PM - Day 1
View How to Generate Better Leads Using Lead Magnets
Mitch Brooks
VP Product
Brandwatch
12:30PM - Day 1
View Social Monitoring to Consumer Intelligence: Turning Disparate Data into meaningful Insights
01:30PM - Day 2
View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond
Deb Boyda
CEO
Isobar US
Inga Romanoff
Marketo and Salesforce Consultant
Romanoff Consultants
#DMWF Conference Tracks
Influencer & Social
Media Marketing
Content & Digital
Brand Strategy
Digital Experiences
& eCommerce Strategy
Data
& Disruptive Tech
Previous Sponsors Include
Gallery
Latest Digital Marketing News & Industry Insights from #DMWF Online powered by MarketingTech News
A modern approach to brand building: Empathy, storytelling and alignment
READ MORESherwin-Williams, influencer marketing and UGC trends: Why consumers were left shaken but not stirred
READ MOREThe story of a Sherwin-Williams employee who was fired after the company saw his viral TikTok channel focused on paint mixing has led to plenty of reaction around the decision, as well as discussion around wider influencer marketing and user-generated content (UGC) strategies. Tony Piloseno, who worked part-time at a Sherwin-Williams store in Ohio, had… Read more »
Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021
READ MOREArriving in the midst of the Covid-19 pandemic, this holiday season will undoubtedly turn out different than most. The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behaviour. Our 2020 Holiday Season research revealed that safety and uncertainty remain dominant features of daily life, and this is altering both how… Read more »
For consultancies and ad agencies, never the twain shall meet – but does this still apply for digital?
READ MOREThere’s a longstanding belief that consultancies cannot provide the same level of creativity as advertising agencies, but MDC Partners (paywalled link) has found a workaround for this theory. Its new agency collective, Constellation, combines creative, data, strategy, design, user experience, storytelling, and media capabilities. Constellation’s five-team bundle includes 72andSunny, the company behind the NFL’s “Next… Read more »
