Since QR codes were created in 1994, they’ve shown up just about everywhere. Marketers used them on drink labels, business cards, and even billboards. But no matter how trendy they were, many consumers saw QR codes as a gimmick rather than a useful tool. What was in it for them? Why should they visit a… Read more »
1,000+ Attendees
2 Days of Content
4 Conference Tracks
40+ Speakers
30+ Exhibitors
56% Director Level/ Above
With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents.
Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands on an unbeatable stage – New York!
Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed.
#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks.
The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.
2021 Speakers Include
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Ray (Jiayi) Cao
Managing Director, Head of Global Product Strategy and Operations
TikTok
10:10AM - Day 2
View How TikTok is Enabling Brands to Successfully Engage with the Modern Consumer
Jordan Markowski
VP Digital
Edelman
01:20PM - Day 1
View Connecting with the Future – Marketing to Gen Z
Muriel Lotto
Global Head of Brand and Marketing
Western Union
09:00AM - Day 1
View OnDemand Panel: The Future of Digital Success
Kate Gagnon
Associate Director, Brand Communications
OXO
09:00AM - Day 2
View Integrated Marketing: How a Brand of Any Size Can Benefit from a Holistic Approach
11:00AM - Day 2
View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel
04:40PM - Day 1
View Panel: Importance of UGC: The Invaluable Addition to your Content Strategy
Amy Choi
Head of Brand Partnerships
ShopStyle Collective
09:50AM - Day 1
View The new influencers on the block: How to build effective brand relationships
Pearce Delisle
North American Manager, Content Solutions Consultants
10:30AM - Day 1
View The Evolving Role of Leaders & Brands on LinkedIn
Sarah Fruy
Director, Brand & Digital Experience
Pantheon
12:30PM - Day 2
View Kill the Website Relaunch: How to Iterate on Your Digital Experience
Ashley Faus
Content Strategy Lead
Atlassian
01:50PM - Day 1
View Beyond the Editorial Calendar: New Rules of Content Strategy
Gigi Grimes
Marketing Associate, Online Partnership Group
10:50AM - Day 1
View Scaled Content Marketing Strategies
Claire Feeney
Product Marketing Manager
OneTrust PreferenceChoice
09:30AM - Day 1
View Brand Differentiation through Data Privacy, Protection, and Earned Trust
Irada Dolloff
Digital Content and Marketing Manager
U.S. Chamber of Commerce Foundation
09:30AM - Day 2
View 3 Types of Content Silos to Break Down
11:00AM - Day 2
View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel
Robert Monek
Executive Producer
WABC-TV, New York (Walt Disney Company)
09:00AM - Day 2
View Decoding audience behavior during and after the pandemic
11:00AM - Day 2
View LIVE Panel: Understanding the Customer Experience in the age of Omni-channel
10:00AM - Day 1
View Panel: Video and Ephemeral Content – How Brands should Effectively Storytell in a Crowded Environment
Hailey Cassidy
Global Branding & Digital Marketing Leader
Americhem
12:00PM - Day 2
View The Future of B2B Marketing: Embracing Digital Change
Qianna Smith Bruneteau
Founder
American Influencer Council
Jimmy Newson
Founder
Jimmy Newson Consulting | Moving Forward Small Business
02:30PM - Day 1
View LIVE: How to Build a Strong Marketing Strategy in 2021
05:20PM - Day 1
View How to Generate Better Leads Using Lead Magnets
Cathy Taylor
U.S. Commissioning Editor
WARC
10:10AM - Day 2
View What advertisers need to know about shoppable media
Justin King
General Manager B2B
Salsify
10:10AM - Day 2
View Demystifying the Algorithm
Lakesha Holloway
Senior CRM & Personalization Strategist
Atrium Health
12:30PM - Day 1
View How Atrium Health is Using Powerful AI to Personalize Patient Communications
Mario Trubiano
Director, Social Media & Marketing Integration
AARP
11:10AM - Day 1
View Engaging Multicultural Audiences Aged 50+ on Social Media & in the Times of COVID
01:30PM - Day 2
View Panel: Integrating Social Analytics & Data-Driven Marketing for 2019 & Beyond
Kevin Almeida
Managing Director a
Creative Digital Agency
Martin Splitt
Developer Advocate
01:00PM - Day 1
View Core Web Vitals – What, Why & How?
Laura Forester
Vice President, Director of Strategy & Engagement
Chemistry Agency
10:30AM - Day 2
View The Shape of Innovation: Burn The Brief, First!
Mike Grehan
CMO & Managing Partner
Acronym
09:00AM - Day 1
View OnDemand Panel: The Future of Digital Success
Alina Hura
Marketing Manager
YouScan
12:50PM - Day 1
View Why monitoring cultural differences is a must in 2021?
Bridgette Doig
Strategic Data Executive
Tealium
09:20AM - Day 2
View “The internet stole my cookie” what to do before 2022
Isabella Wang
Operations Director
New York Marketing Association
Nicolas Roux
Product Manager
Paragone.ai
11:30AM - Day 1
View See how you can track social ads ROI by business dimensions in real-time
Ben Silverstein
Founder
AdCoach
12:30PM - Day 2
View Measuring Success – Picking the right KPI for your digital ad campaigns
Julia Scott
Founder & CEO
J.Scott Marketing
10:30AM - Day 2
View Three Email Automation Series to Rock Customer Engagement & Sales
Mary Noel
Director of Business Development
DoSomething.org
12:00PM - Day 1
View The New Purpose Generation: How Gen Z is Raising The Stakes & What it Really Means for Brands
Past Speakers
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Analisa Dominic
Head of Marketing
Ericsson
Ben Barone-Nugent
Lead Content Designer
Netflix
Cassie Barry Savage
Associate Director Digital Content Engagement
Nestlé Health Science
Alberto Hernandez
Chief Marketing Officer
Forto & Stur Drinks
Will Cady
Chief Memeorologist
Devin Hood
Director of Digital Marketing
Cisco
Jamie Kimmel
Research Lead
Kate Hamill
Industry Manager
Disruptors Team, Facebook
Dace de la Foret
Director of Enterprise Social Media
Nationwide
Nancy Briscoe
Sr. Manager, Audience Development, Global Brand Marketing
GE
#DMWF Conference Tracks
2021 Sponsors
Gallery
Latest Digital Marketing News & Industry Insights from MarketingTech News
How to leverage QR codes to join the contactless revolution
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