Anniston Ward is a PR strategist, digital marketing educator, and event producer. As a member of Metricool’s founding US team, she’s spent three years building the brand’s English PR, education, SEO, and awareness from the ground up — speaking at stages from Calgary to London along the way. Always rooted in the human side of marketing, Anniston translates complex technology and data into strategies people can actually use, helping teams feel confident, creative, and clear in their social media marketing.