Vik is VP of Influencer Marketing at Golin Ketchum New York, having previously led the influencer marketing function at Ketchum London. He brings over 12 years of experience in social media strategy and influencer marketing. At Golin Ketchum, he has worked across a broad spectrum of clients’ influencer needs, including Samsung, Philips, Booking.com, Olay, Always, Pantene, Head & Shoulders, Frito-Lay, Mastercard, and Capital One, to name a few. He was named in the Influencer Top 50 2020, an annual list featuring the top fifty influencer marketing professionals globally, and served as a judge for the Influencer Marketing Awards in 2021, 2022, and 2023.

Vik has extensive experience in influencer strategy and activations, creating impactful campaigns at both local and global levels. He draws on his understanding of wider cultures and platforms online and offline, to drive real engagement and brand love. He thrives when blending above and below-the-line ideas into a social first narrative, working with influencers and celebrities at the forefront of culture across music, sport, entertainment and more.

In previous roles, Vik has worked with clients including Colgate-Palmolive, Dove, Nike, Hotels.com, Warner Bros., Whirlpool, Tabasco, Hellmann’s, Comfort, Pfizer, and Barclaycard — helping them with influencer marketing strategy and end-to-end toolkits to amplify campaigns, product launches, and events, while providing best-in-class consultancy and strategic guidance.