• Start Time:
    02:30PM
  • End Time:
    03:10PM
  • Day:
    Day 1

Talk:

  • Review how platform algorithms, formats, and monetization models are reshaping social strategy
  • Explore how AI tools, automation, and analytics are transforming content planning and optimization
  • Examine how brands adapt to evolving audiences across established and emerging platforms
  • Understand how enhanced social listening and data insights enable smarter engagement
  • Discuss which technologies and trends will define the next phase of social growth

Associated Speakers:

Mitesh Saha

EVP - Global Sales | IMS Group

IMS nHance

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

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Sam DeMase

Chairwoman

American Influencer Council (AIC)

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

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Katrina Najm

Vice President, Social Media

Morgan Stanley

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

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Chelsea Napolitano

Director of Enterprise Social and Influencer

The Campbell's Company

Associated Talks:

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

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Jessica Spar

EVP, Digital

Hunter

Associated Talks:

04:15PM - Day 1

View Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence

12:10PM - Day 1

View Fireside Chat: The Future of Search and Discovery for Brands

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

05:10PM - Day 1

View Community and Connection: B2C Social Strategies for a B2B Audience

02:30PM - Day 1

View Panel: Cultivating Connected Communities

12:00PM - Day 2

View Fireside Chat: Navigating the creator economy

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