Corey Smale is the Chief Creative Officer of Garage Beer, where he leads brand, content, and campaign strategy for the fastest-growing beer brand in the U.S. Known for blending sharp creative instincts with an unfiltered, internet-native voice, Corey has helped position Garage Beer as a brand that consistently outperforms its weight across social, earned media, and cultural relevance. His work spans viral social campaigns, high-impact partnerships, and unconventional brand storytelling; often turning limited budgets into outsized attention. Corey has played a key role in shaping Garage Beer’s identity alongside co-owners Jason and Travis Kelce, helping the brand earn industry recognition including Ad Age’s 2025 Marketer of the Year.
At Digital Marketing World Forum, Corey will share insights on building modern brands that don’t just advertise—but actually show up in culture.





















