Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence

Talk:

This session explores the value behind tracking “Weak Signals,” the early, low-volume indicators that emerge on the fringes of social long before they hit the mainstream. In the Agentic Era, these signals often become the inputs that shape how AI models learn and respond, making early detection critical to shaping narratives rather than reacting to them. In this session, we’ll: 

o        Define what a “Weak Signal” is and how to separate meaningful early indicators from noise across platforms like Reddit, Discord, and niche forums  

o        Walk through the “social-to-synthetic” pipeline, showing how early conversion and sentiment can scale to become the “knowledge” that LLMs provide in their responses 

o        Explore predictive mapping techniques to identify emerging risks and opportunities, reframing social listening from backward-looking reporting to a forward-looking “predictive radar” that anticipates where brand reputation is headed