Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found. The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX)… Read more »
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Latest Digital Marketing News & Industry Insights from MarketingTech News
Creative skills top the list for big brand marketers
READ MOREAmdocs helps Three UK harnesses data to drive personalised customer experience
READ MOREAmdocs, a provider of software and services to communications and media companies, has collaborated with Three UK to transform its data capabilities, enabling the UK-based operator to embed data-driven decision making and provide its customers with a more personalised experience. Under the deal, which also includes a multi-year managed services agreement, Three UK is leveraging… Read more »
Average UK customer service issue takes nine hours to be resolved
READ MOREOnline brand management firm, Yext, has unveiled the results of a new, original survey that reveals the extent to which consumers are struggling to find accurate information from brands online. The research surveyed 3000 consumers across Europe, including 1,000+ consumers in the UK, and found that on average, respondents say it takes nearly 9 hours for… Read more »
47% of UK businesses are embarrassed by their website
READ MOREUK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500… Read more »