Stand No: 15

If we in the advertising industry really want to put people at the center, we have to start with respect for the consumer, especially their right to privacy. Although we personally agree with this opinion, business-wise we are often tempted to use precise targeting and personalization of the message. As a result, the amount of data collected about individual consumers through cookies is enormous. Fortunately, in a growing part of the software ecosystem, acquiring external data about individual users is no longer possible. Before long, it won’t be possible at all. Does this mean that brands will not be able to effectively reach their target audience and personalize content.