Creative is responsible for 49% of sales lift, higher than reach, targeting, brand, or recency combined. CreativeX technology is focused on unlocking that 49% through tools and data applications that multiply the impact of effective creative on your business. Used globally by Heineken, Pepsi, Diageo (whose CEO [publicly] credits the tools with a 50% reduction to CPM), Nestle (whose CMO attributes CreativeX [at their latest investor day to a 66% increase in digital ad effectiveness) and more, CreativeX powers creative decision-making and measurement at scale for the world’s most sophisticated brands.