Abigail “Noel” Davison is a communications strategist and digital native shaping how purpose-driven brands show up in culture. As Senior Communications Manager for Tony’s Chocolonely US & Canada, she turns purpose into cultural relevance, growing Tony’s into a viral social media sensation, and her work has contributed to recognition from TIME, Fast Company, and the Shorty Awards. A digital native with a strategist’s brain and a creator’s instinct, Noel believes branding is where art meets science, and where bold ideas can shift entire industries.