Alina is Head of Social Media for Paddle8, the global leader in cultural e-commerce, where she helps lead social channels, influencer marketing, event coverage and content creation. During the tenure, Alina has focused on digital editorial strategy for key partnerships including Mr. Porter, Elton John Aids Foundation, Fast Company, PUMA, Teenage Cancer Trust, Warby Parker, Highsnobiety and more. Her contribution to the marketing team has resulted in a new paid media strategy, achieved platform verification and 101% month-to-month follower growth.
Alina has worked for top media brands including Tribeca Shortlist (Lionsgate x Tribeca Film) and Getty Images, key projects have included influencer campaigns and live activations at SXSW, FADERFort, Governors Ball, Global Citizens Festival, NYC Fashion Week, Art Basel and beyond.
Alina lives in the East Village in New York City.