Amy Choi currently is the Head of Brand Partnerships at ShopStyle Collective, a full funnel marketing solution for brands and agencies across verticals of fashion, beauty, lifestyle, CPG and more. With a network of over 20,000 influencers using ShopStyle Collective as a content monetization tool and resource, she spearheads and facilitates strategic partnerships and influencer campaigns informed by true affiliate data, purchasing insights & conversion. Amy has over 12+ years of extensive partnership and digital marketing expertise,  conceptualizing innovative integrated campaigns that drive buzz and build brand equity. She gets a thrill of being innovative yet strategic for her clients, all while being forefront of this ever-changing industry.