Analisa Dominic is Head of Marketing, Customer Unit Verizon for Ericsson North America. Analisa has more than 25 years’ experience in the telecommunications industry, where she has held positions in sales, marketing, product development and management.

 

Analisa is currently responsible for the go-to-market strategic direction of Ericsson’s Customer Unit Verizon. In this capacity, she is responsible for all marketing activity including messaging, marketing communications, digital marketing, product marketing, competitive differentiation and field strategies.

 

Prior to working at Ericsson, Analisa held marketing and product development management roles at Telstra Global, BT Global Services, AT&T and IBM. She has been instrumental in the development and deployment of several innovative, first-to-market products and applications, and has developed creative, integrated go-to-market strategies increasing revenues of existing and new product portfolios.

 

Analisa holds a Master of Science in Marketing with honors from Rochester Institute of Technology.