After spending almost two decades in the music business as a senior marketing executive at top record companies, Barbara Jones left the entertainment industry during ‘the early days’ of social media because she saw the opportunity for brands and agencies to collaborate with, and benefit from the power of online influencers. In 2008, she founded an influencer marketing agency Blissful Media Group, and network as well as an influencer conference Blissdom which focused on mom influencers and brand relationships.

Blissful Media Group works with brands like GoDaddy, Hyundai, TikTok, Kobrand Wine & Spirits as well as top PR and digital agencies and more.  Considered an industry veteran, Barbara has become a sought-after social media and influencer marketing specialist, speaker and consultant.

Barbara is also a founding Board Member of the Influencer Marketing Association which is an industry trade organization aimed at protecting the authenticity, establishing best practices and benchmarks as well as maintaining the ethics of the influencer marketing industry.

Barbara and her family are active in their Greenwich, CT community.  She is on the Board of the Arch Street Teen Center and her whole family supports Carnival for a Cause, an annual neighborhood fundraiser her teen daughter founded to benefit the non-profit Abilis which provides support to individuals and families with special needs.  She considers Park City, UT to be her home-away-from-home and dreams of living full-time in the mountains and snowboarding excessively.

Blissful Media Group is based in the NYC Metro area.

Barbara Jones, Founder/CEO, can be reached at [email protected]

Twitter & Instagram: @BarbaraJones