Charles has worked in Digital Optimization & Analytics for 9 years, with both agency & in-house experience. Whether reporting on the keyword level ROI across channels for Wealth Management companies, reporting on the success of a recent campaign or optimization for a client, or calculating the ROI of a specific in-house initiative, he knows the importance of telling a full-story that your audience understands. This unique experience has enabled him to build valuable tools using unconventional data sources to better suit his teams’ needs.

 

Charles has a Computer Science, BS from Fordham University & also enjoys trading stocks & investing.