Charles has worked in Digital Optimization & Analytics for 10 years. He began his career working agency side providing SEO, SEM & Analytics consulting, before joining PayPal’s Global Web Team focusing on Technical SEO & building tools that focus on platform health & other technical property elements.
As the Chief Marketing Officer at Cirrus-Nexus, he combines his experience to lead a group of younger marketers in a start-up environment. Whether reporting ROI attribution to make a business case to stakeholders, teaching younger marketers how to best optimize digital properties or gathering data from unconventional sources to create new tools, he understands the importance of telling a full story that its audience understands.
Charles has a Computer Science BS from Fordham University & also enjoys trading stocks & investing.