Claudia Ciciliano is the Director of Consumer Engagement for Nestle Infant Nutrition, responsible for all consumer touchpoints including media & analytics, web & CRM, consumer engagement services and agency relationships. Prior to joining Gerber she built her career as a classically trained brand marketer on brands across CPG and consumer health. Her never ending curiosity led her into digital strategy focusing on building unique consumer experiences and driving organizational transformations. At Nestle she launched the first 1:1 personal baby expert in the category, instituted sweeping changes across media & analytics and rebuilt the marketing technology infrastructure to enable personalization at scale. Claudia holds an MBA in Marketing and a BA in communications, both from Seton Hall University in New Jersey. She currently lives in NJ with her husband and two firecrackers Leah, 7 and Jenna, 4.