Deena Piquion was named chief marketing officer effective October 2021. In this role, Deena leads all aspects of global marketing and is responsible for enabling our go-to-market teams to generate revenue and build awareness and demand for Xerox, its offerings and new businesses.
Prior to her appointment she served as senior vice president and general manager of Xerox Latin America Operations. Deena has extensive P&L ownership and go to market experience. Prior to joining Xerox, Deena was with Tech Data Corporation for 19 years, most recently serving as vice president and general manager of Latin America & Caribbean.
Deena is a member of the Advisory Board of Teach For America Miami Dade County, a nonprofit organization dedicated to educational equity and excellence. Deena was awarded the Florida Diversity Council Glass Ceiling Award in 2016, was selected as a CRN Women of the Channel Honoree in 2017 and was named to Diversity First’s Top 50 Women in Tech 2021 and Top 100 CMO’s in 2022. Deena is actively engaged in her community and passionate about supporting children’s cancer research and diversity and inclusion in technology. She is a dynamic blogger who created her own personally branded platform to share tips on personal and professional growth with an engaged following in the industry.
Deena holds a Master of Science in Foreign Service degree from Georgetown University and a Bachelor of Science degree from Vassar College. Deena also completed an executive leadership program in Women’s Leadership at Yale University.