A digitally native thinker with a strong instinct for cultural relevance, Didi Fraioli is a Creative Director who helps brands and agencies find new opportunities to disrupt conventional thinking with high quality content, brand campaigns and immersive experiences that have delivered breakthrough results. For more than 10 years, she’s helped brands like Clinique, L’Oreal, The Gap, Diageo, Godiva, IBM and American Express raise their social influence and adapt at the pace of culture.

In addition to working with established, category-leading brands, Didi is also the Co-Founder of a social tech startup and is in the process of launching her own beauty brand.