Irada Dolloff is a marketing and social strategist who elevates the performance and profitability of diverse clients in advocacy, energy, sports, and non-profit industries. With more than 10 years of experience in executing marketing communications campaigns, Irada combines her passion for data and brand storytelling to run digital-first campaigns with a focus on information architecture, external positioning in the marketplace, and brand engagement.
Irada excels at collaborating with design, production, and web teams to implement forward-thinking concepts from ideation to execution to strengthen organizations’ external corporate presence and reputation. Through the art of communication, development of distinct content, an intentional, timely delivery strategy, and data-driven optimization, Irada is responsible for driving the social media strategy across all priority channels and end-to-end strategic vision, programming, channel strategy, content direction, and measurement.
In her current role, Irada conceptualizes and executes digital marketing and content campaigns, leads social media ads, manages brand and message development, and oversees social impact marketing and design for the U.S. Chamber of Commerce Foundation.
Before this role, she led large-scale marketing campaigns with high engagement and conversion that moved audiences to action. On behalf of SOCAR Trading—a World Economic Forum strategic partner that represents one of the 100 leading global energy companies—she developed and executed MarCom campaigns and activities that built greater knowledge and recognition of the company’s global presence and demonstrated alignment with the Forum values. On behalf of FIFA and UEFA—the highest governing bodies of football—Irada managed various sports marketing campaigns and corporate sponsorship activations.
Irada holds a master’s degree in Public Relations and Corporate Communications from Georgetown University.