Joel Paulino is a marketing leader at Verizon with deep experience building culturally relevant campaigns and driving consumer growth across telecommunications, beverage, and CPG industries. Prior to Verizon, he held senior marketing leadership roles at Bacardi, Pernod Ricard, Anheuser-Busch, Johnson & Johnson, and startup Duke & Dame Whiskey.

Throughout his career, Joel has led integrated marketing campaigns, innovation launches, sports and music partnerships, and omnichannel strategies for brands including Bud Light, D’USSÉ Cognac, Aveeno, and Listerine. His work focuses on the intersection of culture, storytelling, consumer behavior, and business growth, with a passion for creating experiences that build meaningful consumer connection.