Justin King is GM B2B Solutions at Salsify and author of Digital Branch Secrets: eCommerce Playbook for Distributors. This book is a systematic approach for distributors looking to grow their online business, outlining the seven components of a successful eCommerce business. Justin brings nearly 20 years working in Commerce and has been on the forefront of the growth and trends in B2B eCommerce. Justin is a leading thought leader and speaker on B2B Customer Experience and eCommerce.