Katie is the Manager of Influencer Marketing for FabFitFun, a women’s lifestyle membership that inspires happiness and personal growth through discovery. Best known for its seasonal subscription box, FabFitFun is an industry leader in influencer marketing and works with a wide range of influencers across Instagram, YouTube, Facebook, and Snapchat.
Katie has helped build and spearhead FabFitFun’s influencer program over the last year and a half, contributing to growing the company’s reach to more than 200 million impressions every season. Additionally, Katie has been a driving force behind FabFitFun’s long-term, sustained relationships with influencers, many of which involve deeper engagements including merchandise collaborations, content creation and events. Katie has ensured that the brand’s influencer program speaks to the FabFitFun member and drives maximum growth for the company.