Khalil Jetha is Vice President, Audiences, Emerging Brands at Great Big Story.

Jetha comes to GBS from MTV News, specializing in audience insights and content strategy. While there, he increased MTV News’ inbound social media traffic nearly 30 times over. Prior to that he worked at various Viacom Music brands, working with both cross-platform TV and digital native content.

Jetha began his career with CNN where he started as a cable ratings analyst with a full head of hair. He has been a violinist since age three and lives the good life with his wife and two children in Brooklyn.