Lacey currently serves as the VP, Precision at dentsu where she steers paid digital
solutions across a diverse portfolio of clients. By marrying data-driven precision with strategic insights,
she works with teams to design media strategies that accelerate business growth and elevate brand
performance.
She began her journey at dentsu in 2016 as a Display Lead, consistently scaling her responsibilities to
eventually become Group Director of Digital & Programmatic at dentsu X. In that role, she led complex
media activations with a specialized focus on navigating the evolving Retail landscape. Lacey’s
foundational digital media background also includes key agency roles at DigitasLBi and Likeable Media.