Lakesha Holloway is a digital marketer and product manager with over 15 years of experience creating profitable products and programs that deepen and extend consumer relationships. She has helped to expand the digital footprint for brands in the financial, media, non-profit and education industries.

Currently, Lakesha is the Senior CRM & Personalization Strategist for Atrium Health, a healthcare network headquartered in Charlotte, NC. She is responsible for digital engagement and personalization overseeing strategy, roadmap, teams and platforms leveraging data to make each conversation with patients and consumers the very best conversation. She is the Salesforce Administrator responsible for the daily management of Marketing Cloud and Health Cloud.

Lakesha is 3x Salesforce Certified and a Trailhead Ranger. She serves her marketing community as the VP of Finance for the Charlotte Chapter of the American Marketing Association and leader of the Charlotte Salesforce Marketing User Group. When she is not studying for the next certification, she is spending quality time with her husband Nate and her five-year-old son Caleb.