Lauren Moraski is a content strategist with a track record of growing digital and media audiences through compelling storytelling. She has spearheaded product innovation, led global editorial and communications initiatives, and developed new ways to deliver content that engages audiences. Currently Senior Director, Content Studio & Creative, Global Communications at PepsiCo, Lauren previously held leadership roles at Amazon, Merck, HuffPost, and CBS News, among others. Throughout her earlier career, Lauren served as a writer, editor, producer, reporter, and on-air host at various media outlets.