Liz Song is the Category Development Officer for Financial Services at Spotify where she helps banking/lending, payments, wealth management, personal finance, and insurance partners determine how to modernize their marketing strategies with digital audio. Her goal is to help them get the most out of their investment on Spotify, especially as more brands experiment and innovate in response to the continued rise in music streaming and podcast listening. Liz also serves on the steering committee of SPACE, Spotify’s Asian and Pacific Islander employee resource group.
Prior to joining Spotify, Liz led go-to-market programs in the Financial Services Business Unit of Amazon Web Services and spent seven years in client and product marketing across different lines of business at J.P. Morgan. In her last role at the bank as the Global Head of Marketing for Treasury Services and Trade, Liz owned the messaging, content, and campaigns for the $4.7B transaction banking business.