Maria Harrison is a digital marketing veteran with over 27 years of experience in digital marketing. Maria co-founded Bullseye Strategy in 2009 out of a passion to help companies embrace emerging technologies and leverage the power of the Internet to speed business growth. Bullseye has experienced tremendous success based on its strategic and results-driven approach to digital strategy and digital marketing. The agency is focused on customer acquisition and loyalty working with a diverse set of companies from industries such as entertainment, technology, media, real estate services, home services, hospitality, and more. As President of Bullseye Strategy, Maria oversees digital marketing strategy, account planning and account management, resource planning, client relations, community outreach, and general operations. Bullseye Strategy services a wide array of clients
Prior to Bullseye Strategy, Maria served as the Vice President of Marketing for the interactive marketing training firm, Laredo Group. She was Director of Online Marketing for Interval International, an IACI company, and Global Partners Group, a financial securities trading firm. In 2008, the University of San Francisco engaged Maria to develop its premier digital marketing certificate program. Tasked with both developing the University’s overarching curriculum and facilitating online instructional sessions, the program launched in 2009 and since then, hundreds of students have taken her introductory and advanced digital marketing courses.
Maria continues to shape South Florida’s interactive community, as well as national industry education. She was a founding member, then president, of the South Florida Interactive Marketing Association (SFIMA). SFIMA, the primary interactive voice in South Florida, dedicates itself to educational excellence and expertise in digital marketing. Maria remains as an association board member and advisor. She is a sought-after speaker and thought leader at MediaPost OMMA and Insider Summit events, Online Marketing Summit, WEMedia, Direct Marketing Association (DMA), Webmaster World’s Pubcon, and other national conferences.