Martha van Berkel is the CEO of Schema App, a full-service schema markup solution that helps digital marketers take control of their brand in search. Schema markup is an up-and-coming hot topic in the world of digital marketing according to Google. Martha is an expert in schema markup and passionate about helping digital marketers become aware and understand the value of schema beyond Google Rich Results. Specifically, how using schema markup will bring more value to an organization’s digital marketing strategy to improve impressions, traffic, and conversion.
Prior to co-founding Schema App, Martha worked at Cisco for 14 years. Her last role was a Senior Manager responsible for the global online support strategy and opening Cisco’s services APIs. She has a degree in Applied Mathematics and Engineering, and attended MIT for Innovation and Strategy. So, she gets Enterprise, brands, startups and scale-ups. She loves bullet-proof coffee(s), rowing, and being a mom of two energetic kids.