An energetic, high-performing leader passionate about driving technology and business strategy to deliver profitable growth and impactful customer experiences.
As the leader of ecommerce for AT&T Mass Markets, Maryanne is responsible for driving the strategy and continued growth of the online business for consumer and small business Mobility and Broadband. This includes delivering on sales objectives across internal and third-party digital channels, establishing content and business strategies to drive demand generation, improve conversion and accelerate digital adoption. Maryanne also is charged with defining the vision and executing on the expansion of online distribution. Maryanne assumed her current role in September 2021.
In her prior role as VP of Broadband Product Management, she led the $13B Broadband and Voice profit and loss portfolio, roadmap and lifecycle management for all broadband services and in-home connected experiences, as well as the oversight of fiber investment and penetration acceleration strategy. Maryanne was responsible for Broadband and Voice’s $100M capital portfolio, including product development, customer experience improvements and the Smart Home Manager mobile application.