Over 25 years in International Marketing client and agency side in France, UK, Switzerland and now the US in renowned companies such as Nestle, Unilever, Royal & SunAlliance, Bupa and now Western Union, have sharpened my commercial and marketing competencies and polished my influencing skills, but I am still the same at heart: a maddening level of energy, an overt passion for growth, an infectious enthusiasm, a keen disposition for challenging and acting as a change catalyst, a very direct and very open style.

I now bring all my skills, expertise, experience and passion to Western Union where I head up the Global Brand and Marketing Strategy function. I am responsible for transformative marketing strategies focusing on audience definition, targeting, customer journeys, messaging and media mix optimization as well as creative and advertising excellence to drive both brand re-appraisal and commercial results, underpinned by solid measurement and analytics.