Spandana is an experienced Omnichannel & Digital Marketing Manager, motorcyclist, and pilot-in-training.

Spandana is also responsible for customer engagement strategy and roadmap, including segmentation, touch-points, and success metrics at Workday. Developing the playbooks for engagement-oriented programs, campaigns, and experiments across all channels as well as driving strategic insights into how to connect audiences (i.e., intent data, device profiling, media segments, outbound lists, onsite behaviors, interactions with sales, etc) to enable more exact targeting on actual buyer needs. Developing audience segment strategies through the analysis of intended audiences and pipeline expectations for campaigns.