Stephen has worked in creative partnerships for 15 years – with experience at start-ups and established media brands including the Wall Street Journal, Bloomberg & National Geographic. Stephen has recently joined Beano Studios as SVP for the USA, where he will be working with commercial partners on insight and content activations for kids and families.
Beano Studios is a global content business, comprising a TV studio (with award-winning programming in 26 countries, including Netflix in the US), digital media business (with a million unique users monthly) and a creative agency (clients include Warner Bros, Sony, Lego and the Football Association).
At Beano, partnerships are powered by insight and they have recently launched a new in-depth study into the behaviours, goals and attitudes of Generation Alpha. Gen Alpha kids have been arriving since 2010, the year the iPad – and Instagram – launched.
Research results show that they are likely to be world changers with a progressive and compassionate outlook and a touch of conservatism. Gen Alpha is, after all, the kids of millennials!
For brands interested in purpose, it is now essential to think not only about targeting millennials and Generation Z, but also about this younger, more engaged, cohort.