Zach Riggar is in his 5th season at Major League Soccer leading Digital Marketing, Media and Content for the League. As VP, Digital Marketing and Media, Zach oversees the marketing strategy and activation for all initiatives across digital, social, influencers, non-live content, editorial, and paid media. Zach has been charged with revitalizing the marketing and paid media offense for Major League Soccer globally, partnering closely with Brand, Commercial and Technology teams to shape fan experience and lead to business results of fan growth and revenue.

His previous experience includes work at Nike and Jordan brand, leading digital marketing and social efforts in various roles. Zach also has experience in big Tech and Crypto; He consistently has merged both art and science to build brand and business. Zach earned his MBA in Marketing from Willamette University, and his Bachelor of Arts degree from Oregon State University where he now serves on the advisory board for the College of Business.