A Marketer’s Guide to the California Consumer Privacy Act (CCPA) Don’t Let the CCPA Kill Your Marketing Strategy

Talk:

The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it’s causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.