Lessons from Scaling SaaS: The Journey from Startup to Decacorn in Just 3 Years

Talk:

The mantra of ‘growth at any cost’ is over (at least for now). In this session we’ll cover some of the most impactful (and costly) learnings we had while scaling a SaaS startup to Unicorn and then decacorn status in under three years. We’ll also share an operational framework that you can use to maximize your impact in the business. Some of the topics that we’ll cover include:

• • When “moving fast and breaking things” isn’t always the best approach
  • The importance of the “feedback flywheel” in a team of high performers
  • The necessity of sales + marketing alignment when crossing the chasm
  • The case for “rip and replace” when bandaids don’t stop the bleeding
  • The role of integrated marketing, in a world of channel experts