From Mobile to the Metaverse – The Cultural Shifts Shaping Creative of Tomorrow

Talk:

• People are emerging from the pandemic with greater expectations about life and work, more awareness of social issues and an enhanced appreciation for the ability of technology to connect us closer with one another and with brands. Amidst these cultural shifts, we’ll talk about how people and culture increasingly expect marketers to find novel ways to entertain, provide utility and forge authentic connections. They’re over technical one-offs and gimmicks, and ready for the rebirth of big ideas. People are hungry for bold, insightful creative advertising that taps into today’s societal changes and technological innovations to deliver real value. 

We’ll talk about the five big creative behaviors we see driving breakthrough big ideas for the next year:

1. Empower the crowd
2. Elevate unheard stories
3. Shop the moment
4. Solve it IRL
5. Unlock the you-verse

Takeaways: 

1. Learn the five creative behaviors driving breakthrough ideas for the near future
2. Get inspired from some killer creative campaigns run on Meta Platforms 
3. Leave with an understanding of how to push your thinking from mobile to the metaverse