• Start Time:
    02:10PM
  • End Time:
    03:40PM
  • Day:
    Day 2

Talk:

Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.

Associated Speakers:

Rob Lawson

Global Partnerships

Google

Associated Talks:

02:10PM - Day 2

View Business Messaging: Meet Consumers Where They Are

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