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Start Time:
02:10PM
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End Time:
03:40PM
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Day:
Day 2
Talk:
Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS. Though SMS meets the consumers needs for instant notification, it lacks the interactivity and personalization consumers expect.
Associated Speakers:
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Rob Lawson
Global Partnerships
02:10PM - Day 2
View Business Messaging: Meet Consumers Where They Are