• Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

  • Discover how social commerce across social media platforms, such as TikTok, X, Instagram, and YouTube, is becoming the new path to purchase
  • Uncover how these platforms blend shoppable videos, live-stream shopping, and in-app purchase options to entertain, engage, to make shopping fun and user-friendly
  • Learn how to increase your discoverability as a brand on socials whilst delving into the rise of social search
  • Understand the impact creators and influencers have on the path to purchase: product discoverability, purchase decision and post-purchase loyalty

Associated Speakers:

Lamarr Shand

Head of YouTube & Digital Video Strategy

Google

Associated Talks:

12:00PM - Day 2

View Turning YouTube Insights into a Scalable Creator Ecosystem

12:10PM - Day 1

View How creators influence the consumer path to purchase?

10:30AM - Day 2

View Panel: Social Trends & Strategies: Marketers Handbook for 2024

12:30PM - Day 1

View Panel : How to navigate changing social platforms

View Full Info