Cutting to the Future: Staying Ahead of Consumer Behavior

Talk:

Mobile technologies are dramatically and rapidly shifting consumer content consumption – and promises to evolve as new innovations challenge and introduce new consumer expectations. Mobile users are dictating how content is viewed when it is enjoyed and when it is shared. This intersection of consumer preference and ever-evolving technology demands an updated strategy for mobile, specifically video. In this session, Facebook and client will detail:

• How to “future proof” your business to anticipate fluctuating consumer preferences, 5G and the next new wave of technology
• Next steps to develop a long-form content strategy to reach the right audience, exactly where they are and at the right time, to drive business results
• Specific marketing executions showing how Dell has used targeted solutions to foster a community via content that captures and retains consumer attention