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  • End Time:
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    Day 2


  • Defining an all-encompassing strategy that determines how you approach communications across all your digital channels
  • Setting a core goal for your digital content strategy, supported by a set of key performance indicators that help you monitor and evaluate your strategy over time
  • Communicating with all your audiences – having micro, one-to-one, two-way conversations
  • What platforms perform best?
  • How will you generate value that exceeds the investment?