• Start Time:
    03:40PM
  • End Time:
    04:10PM
  • Day:
    Day 2

Talk:

  • Defining an all-encompassing strategy that determines how you approach communications across all your digital channels
  • Setting a core goal for your digital content strategy, supported by a set of key performance indicators that help you monitor and evaluate your strategy over time
  • Communicating with all your audiences – having micro, one-to-one, two-way conversations
  • What platforms perform best?
  • How will you generate value that exceeds the investment?