In the age of influence brands are motivated to authentically connect and engage with their audience. Through the virality of social media, advertising, and influencers, brands are able to quickly spread and amplify their narratives. But brands and their marketing departments aren’t the only ones driving their narratives, conversations, and trends. These interactions are often driven by crowds made up of groups bonded by common interests and vying for attention. What brands aren’t accounting for today are how these influencers and online groups can be a brand’s biggest champions or their worst nightmare. In our session New Knowledge will dive into how to determine who is really driving your brand engagements, and the importance of identifying both your brand’s enemy and ally influencers to drive more authentic brand interactions.
09:30AM - Day 1