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    Day 1


A call to action from HelloSociety to brands: Stop talking exclusively about Influencers. Start talking about who they reach.

Gone are the days that brands can focus solely on qualifiers like follower count and engagement rate. The most effective strategies to leverage Influencers should focus on not only the creators themselves, but the value of the consumers they engage.

HelloSociety’s Inside/Influence is a first-to-market research study conducted among social media users with an affinity for Influencer content. Inside/Influence goes into the minds of social audiences to identify what drives and inspires Influencer content consumption, brand engagement, and more. The report takes marketers behind-the-scenes of the consumer journey to reveal actionable insights for Influencer Marketing today.

Key Learnings 

  • Psychographic profile of Influencer followers
  • Influence as defined by the value of followers
  • First-to-market Influencer Marketing consumer purchase journey

Associated Speakers:

Pamela Kaupinen

Senior Vice President


Associated Talks:

03:40PM - Day 1

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