• Start Time:
    09:30AM
  • End Time:
    10:00AM
  • Day:
    Day 2

Talk:

  • Explore how leading brands design and scale creator programs that drive long-term brand and business impact
  • Understand how senior leaders balance authenticity, governance, and brand risk
  • Examine how data, insight, and experience guide investment, partner selection, and performance management
  • Assess the key lessons, challenges, and success factors behind sustained creator-led growth

Associated Speakers:

Michele Fino

Chief Storytelling Officer

Michele Fino LLC

Associated Talks:

05:10PM - Day 1

View Branded Entertainment: from American Idol to Zootopia

09:30AM - Day 2

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

03:10PM - Day 2

View Brand Storytelling that Sticks: from Seinfeld to Spotify

09:30AM - Day 1

View Crackle Plus Presentation

12:30PM - Day 2

View Branded Entertainment Playbook: The Top of the Top of the Marketing Funnel is Entertainment. Here’s how to do it Right.

05:00PM - Day 1

View Panel: Driving engagement with video-based content

View Full Info

Sana Ali

Head of Social

SiriusXM

Associated Talks:

09:30AM - Day 2

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

View Full Info

Abigail “Noel” Davison

Senior Communications Manager US & Canada

Tony’s Chocolonely

Associated Talks:

09:30AM - Day 2

View Fireside Chat: How Top Brands Build High-Impact Creator Programs

View Full Info