Today’s consumers engage with their favorite brands more than ever before. They may start a search on their laptop, check email offers on a mobile device, see what others are saying on social media, and then finally make a purchase. For marketers, all these touch points are critical to understanding what their customers want and need. Live Nation is uniquely positioned to lead in this space with access to actionable data insights to help brands understand their consumers better, communicate the right message and elevate the experience. In this session, learn the essentials of using offline and online data to successfully execute a people-based marketing strategy.