• Start Time:
    12:10PM
  • End Time:
    12:40PM
  • Day:
    Day 1

Talk:

  • Explore how AI overviews, zero-click results, and conversational search are reshaping brand visibility
  • Examine the role of content quality, authority, and trust in modern discovery ecosystems
  • Discuss how search, social, and commerce platforms compete and converge as discovery channels
  • Understand how brands adapt strategy for voice, visual, and AI-driven search experiences
  • Define what successful discovery looks like for brands in 2026 and beyond

Associated Speakers:

Jessica Spar

EVP, Digital

Hunter

Associated Talks:

04:15PM - Day 1

View Social Listening in the Agentic Era: From Proactive Engagement to Predictive Intelligence

12:10PM - Day 1

View Fireside Chat: The Future of Search and Discovery for Brands

02:30PM - Day 1

View Panel: The Future of Social Media: Platforms, AI & Consumer Behavior

05:10PM - Day 1

View Community and Connection: B2C Social Strategies for a B2B Audience

02:30PM - Day 1

View Panel: Cultivating Connected Communities

12:00PM - Day 2

View Fireside Chat: Navigating the creator economy

View Full Info

Jay Altschuler

Senior Vice President, Global Media

Mastercard

Associated Talks:

12:10PM - Day 1

View Fireside Chat: The Future of Search and Discovery for Brands

View Full Info