- Start Time:05:10PM
- End Time:05:40PM
- Day:Day 1
- The volatility of data targeting in the marTech and adTech space
- How diluted targeting has become since the iOS update and FTC regulations
- How adTech, marTech and Big Tech have done nothing to solve this data issue.
- Why promoting mass impression strategy is not advocating for client conversion success. MarTech and adTech are more concerned with increasing spend levels, not getting results for the clients.
- Why you need to make granular targeting the entire base of your marketing strategy.