• Start Time:
  • End Time:
  • Day:
    Day 1


  • The volatility of data targeting in the marTech and adTech space
  • How diluted targeting has become since the iOS update and FTC regulations
  • How adTech, marTech and Big Tech have done nothing to solve this data issue.
  • Why promoting mass impression strategy is not advocating for client conversion success. MarTech and adTech are more concerned with increasing spend levels, not getting results for the clients.
  • Why you need to make granular targeting the entire base of your marketing strategy.

Associated Speakers:

Jason Wood

Founder and CEO

Specificity, Inc

Associated Talks:

05:10PM - Day 1

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