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  • Day:
    Day 1


  • Learn how Atrium Health uses Marketing Cloud Einstein to understand consumer behavior and personalize interactions.
  • How the use of Einstein Send Time Optimization has allowed them to deploy campaigns based on optimal send time predictions, so messages are more likely to be opened and clicked.
  • What strategies were implemented to drive digital engagement among patients and consumers from just “window shoppers” to “loyalists.”
  • How Atrium Health took all that intelligence and used it to reward the most loyal patients and consumers.

Associated Speakers:

Lakesha Holloway

Senior CRM & Personalization Strategist

Atrium Health

Associated Talks:

12:30PM - Day 1

View How Atrium Health is Using Powerful AI to Personalize Patient Communications

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