How Atrium Health is Using Powerful AI to Personalize Patient Communications

Talk:

• Learn how Atrium Health uses Marketing Cloud Einstein to understand consumer behavior and personalize interactions.
• How the use of Einstein Send Time Optimization has allowed them to deploy campaigns based on optimal send time predictions, so messages are more likely to be opened and clicked.
• What strategies were implemented to drive digital engagement among patients and consumers from just “window shoppers” to “loyalists.”
• How Atrium Health took all that intelligence and used it to reward the most loyal patients and consumers.