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  • End Time:
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    Day 2


Over the past several years, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels.

Associated Speakers:

James Gregson

Head of Social Studios

LEGO Group

Associated Talks:

11:40AM - Day 2

View How LEGO Inspires The Builders of Tomorrow on Social

10:00AM - Day 2

View Panel: Future-proofing your Digital Team & Strategy

View Full Info