How LEGO Inspires The Builders of Tomorrow on Social

Talk:

Over the past several years, the LEGO Group’s social media presence has grown from being non-existent, to a best-in-class, fun and engaging experience across leading social platforms, delivering meaningful and engaging interactions with millions of fans every day. James will take you through how The LEGO Group’s developed such a global and evocative social media content strategy across audiences and social channels.