TikTok is home to a new generation of storytellers that are defining culture. With content that inspires creativity and engagement, it has quickly become the place to find joy for millions of people across the world, and where users enjoy connecting with the brands they love in creative ways. Through native advertising formats like in-feed ads that use immersive, short-form content or sponsored hashtag challenges that foster community participation and engagement in a brand’s campaign, marketers are leveraging TikTok to take an unconventional and modern approach to digital marketing.
In this session, join TikTok’s Ray Cao, Managing Director, Head of Global Product Strategy and Operations to learn how TikTok offers brands the ability to connect with communities in unique, exciting and authentic ways while growing their customer base and driving results.
Ray (Jiayi) Cao
Managing Director, Head of Global Product Strategy and Operations
10:10AM - Day 2